Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business - 2nd Edition includes updated basics and advice on website creation, such as website design, using HTML, Java, widgets, Flash, and RSS to change up your website, adding audio and video to your site, monitoring site traffic, and much more. Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice.