The name "Seymour Duncan" is synonymous with electric guitar pickups. For over 30 years, Seymour and his staff have been integral in creating some of the world's most identifiable guitar sounds. This DVD will help you understand how guitar pickups work, show you how to install them, and even help you choose what pickups are best-suited for the sound you're looking for. Join Seymour, as well as Evan Skopp (Vice President, Marketing for Seymour Duncan Pickups), for an authoritative, in-depth study of guitar pickups and how they're created at Seymour Duncan.