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Title This Business of Global Music Marketing - Global Strategies for Maximizing Your Music's Popularity and Profits

Worldwide tours, internet downloads, international album distribution – the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This book offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more.

Publisher: Watson-Guptill
Series: Book
Medium: Hardcover
Pages: 276
Format: Hardcover
Credits: by Tad Lathrop
Author(s): Tad Lathrop

CategoryDictionaries, Books, Reference
Publisher / # / 331894
Price 24.95
Catalog Number331894
AvailabilityThis item will be shipped from our warehouse within 2 business days, pending publisher availability.
Quantity
1 - 1 of 1 Titles